Case Study

Sports & Entertainment

The Challenge

Today, sports and entertainment organizations are striving to improve the customer experience while increasing profits at sporting events. Many organizations in this industry see data analytics, such as using real-time and historical information as the most effective way to make decisions that result in
satisfied customers and increased profitability. The challenge many of these organizations face, including our client, is how to analyze this meaningful data about customer behavior that results in time
and cost efficiency.

Business Solution

Our client had four different systems for managing their information, which posed a challenge. It was
thought that because there were different operating systems for each of the data sources that the
process of integrating them into one platform couldn’t provide a complete solution. However, Cadeon successfully created a custom analytics platform that visualized all of these sources in

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